The Australian Tourism Industry

Question: Discuss about theAustralian Tourism Industry. Answer: Introduction Tourism is the peoples activity during travelling and staying outside from the residential area. Tourism includes various purposes like leisure and business. Tourism is a very progressive and exciting industry (Mason 2015). It is very popular and significant industry in Australia. Tourism has a great impact on the other industries also. In 2008-2009, tourism consumption was more than $92 billion and contributed $32.8 billion directly to the GDP of Australia. In these days, Australian tourism is offering 486,200 jobs (Pham et al. 2013). The focus of the assignment is the importance and challenges of tourism industry in Australia. The structure of the assignment has two points, one is discussed on the importance of Australian tourism industry and the other is the challenges of Australian tourism industry. In Australia, tourism industry has a great significance. Every year, in the tourism industry 500,000 people are selected as employees. Tourism industry makes $94 billion in give out and spends $34 billion as the GDP of Australia. Total 10% of total export earning is earned in the Australian tourism industry. It helps in funding critical financial infrastructure like road, airports and roads. It helps to provide a linkage of people-to-people in international interests of Australia (Mistilis, Buhalis and Gretzel 2014). Tourism has significant role in economic improvement of regional Australia. In region Australia, tourism industry spends 46 cent dollars for the development. Tourism is a great source of welfare in many region of Australia. The national economic development of Australia form tourism depends on the investment availability for the development of essential infrastructure. However, the national economic income is also depended on the tourist needs. Australia may have tourist ic potential to develop the seaside tourism. According to Pham et al. (2013), tourism has an impact on economy and income respectively. However, there are many historical places in Australia, which provides importance to the economy of Australia. Tourism helps in employment. It provides various jobs like guide, coach service and hotel staffs. They provide not only good pay wages to the employees but also goods and services locally. It boosts the local industry. However, tourism supports the retailer industry as well as food production also (Rice 2014). Many other industries also get benefits from the tourism industry like transportation, local business and local people. Tourist helps in economy development of locally and nationally. Besides of tourism business, there are various human requirements. Tourists need to purchase foods, hairdressing, transportation, medical services and clothing (Hendrikx et al. 2013). Australian tourism provides additional revenue to the economy that benefits both the government and local communities. This improves the infrastructure like develop the roads and build new buildings, improvement of parks and public spaces. Australian tourism is a good way of pride to the local communities. People com e to know the history, heritage and culture of Australia. Thus the tradition and culture is maintained in the local areas of Australia. However, Australian tourism helps to save the heritages and endangered historical places in Australia. Tourism industry supports the local area conservation by tours and packages offers. Tourist industries help to control the influx of tourists. It also helps to build a strong reputation. In view of Komppula (2014), tourist industry helps the entrepreneurs to build new products, service and facilities for the tourists. With the importance, Australian tourism also has various challenges. Tourists mainly prefer the major urban areas and mainly the tourism resort that does not help the rural areas so much. This makes gap in domestic tourism. The big challenge for the Tourism industry in Australia is the increase of other industries and the raise of Australian dollars (Rice 2014). In the recent years, the market shares of Australian international market has reduced the regional tourism expenditure is reducing from 2000. However, it can be hoped that the 2020 tourism project will be able to increase the expenditure. The tourism products of Australia are stepping in the global market via the continuous investment for the quality development and strong infrastructure. However, the challenge is that how the customers accept the products and services. Other challenge is the poor infrastructure of tourism. As Australia is a heritage country and has various heritages, the number of tourists also increases. Wi th the increased tourists, Australian tourism is not developing. Moreover, the service and product quality is not developing also that makes difficulties to achieve the goals. According to Byrnes et al. (2013), Australian economy is mainly dependent on the Australian tourist industry. If the tourist industry faces loss the national economy also faces problems. With the increase of taxation and fuel cost, the fair of tourism is also increasing. The increasing price is a challenge for the Australian tourism industry. The number of tourists decreases, which makes difficulties for the Australia tourist industry. Another challenge for the Australian tourism is security that is a vital part of tourism (Byrnes et al. 2013). They provide lip service for the security issues moderately challenging the problem. Tourism industry must be aware of safety also. Safety refers to health issues, panics and other terrorism related issues. This is very challenging issue. It has an effect on the economy of tourism. Another issue of tourist industry is political influence (Moyle et al. 2014). The political condition can hamper the profit of tourism. If in a particular heritage region of Australia, political disturbance happens, then the tourists will think twice before the Australia. It is a big loss for the Australian tourism. Poor travel situation comes with the travel stress and can make issues. The travelling should be relaxing and comfortable otherwise it will not be able to attract the tourists. From the above discussion, it is clear that Australian tourist industry has significant importance that provides various advantages to the industry. Australian tourist industry offers cultural, natural and artificial or manmade attraction for the tourists. They need to provide safety and security to the tourist and avoid political issues. In the vacation season they can offer different discount offers to develop the economical condition. They need to increase their GDP for the better outcome. It is hopeful that, tourism industries are trying to develop the regional areas also to attract the tourists to develop the economical condition of Australian regional area. References Byrnes, L., Brown, C., Foster, J. and Wagner, L.D., 2013. Australian renewable energy policy: Barriers and challenges.Renewable Energy,60, pp.711-721. Hendrikx, J., Zammit, C., Hreinsson, E.. and Becken, S., 2013. A comparative assessment of the potential impact of climate change on the ski industry in New Zealand and Australia.Climatic Change,119(3-4), pp.965-978. Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness for a rural tourism destinationA case study.Tourism Management,40, pp.361-371. Mason, P., 2015.Tourism impacts, planning and management. Routledge. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination Marketing Perspective of an Australian Tourism Stakeholder Network.Journal of Travel Research,53(6), pp.778-790. 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